The new brand of folding doors has chosen Calvi Brambilla studio for its debut at Palazzo Litta with the Walk Out The Dooor installation. For its official launch during Milan Design Week 2019, Dooor appointed Calvi Brambilla to handle its artistic direction. As well as designing the Walk Out The Dooor installation (Palazzo Litta, 9-14 April 2019), Calvi Brambilla also brought in Zaven to take care of the brand’s coordinated image, the new catalogue and the new website (dooor.it), and invited Marco Sammicheli to write an introduction to the catalogue.
Walk Out The Dooor is an installation designed and curated by Calvi Brambilla to celebrate the partnership with up-and-coming brand Dooor, whose sound identity is rooted in the design of 50s-style folding doors and which now speaks the new language of fluid living. The display layout is an architectural exercise on the ability of Dooor’s folding door to give spaces new identities, creating a contrast with the frescoed rooms of Palazzo Litta. The Walk Out the Dooor narrative plays out along two routes to highlight the versatility of the folding doors across a variety of spatial layouts and different styles: enveloped in warm hues, the linear route presents different materials and finishings for the moveable structure; the circular route, featuring cold hues, forms the outline of a small living room. Zaven designed the pattern for the circular route, heralding the company’s new willingness to team up with Italian and international designers and graphic designers in the future.
The character of an interior depends on the size and shape of the rooms, the psychological impact of the light, the insight of the designer, all of which transform a volume of full and empty spaces into a home for all purposes. Thresholds are what allow us to divide up space without foregoing the sense of whole. Curtains, doors, windows and sliding partitions are all thresholds. The folding door is a fusion of these elements.